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Local Treasures Laboratory is a platform dedicated to uncovering and sharing Japan’s hidden gems with the world. Here, travelers can explore carefully curated information about Japan’s rich culture, history, nature, and cuisine to enhance their journey.

In particular, we feature tours, experiences, and souvenirs related to the Ja Ja Ja Japan Channel, offering unique ways to engage with Japan. We also offer exclusive regional specialties and handcrafted goods, available for purchase online—making your trip planning and shopping experience seamless.

Perfect for Trip Planning!
Wondering “Which regions should I visit?” or “What unique experiences can I have?” Our platform offers detailed guides, covering not only major attractions but also local customs, dining etiquette, essential travel tips, and packing lists to ensure a smooth and enriching journey. By preparing in advance, you’ll be able to immerse yourself fully in Japan’s unique culture.

Let Local Treasures Laboratory help you discover Japan’s hidden wonders and create unforgettable travel memories!

What’s New

Did you know that Japan was once introduced as “Zipangu, the Land of Gold” in Marco Polo’s The Travels? He described Japan as a country overflowing with gold, where palaces and buildings were said to be made of it. That’s why Japan became known as the legendary Golden Country.

Reina will be sharing her personal Top 5 favorite gold leaf souvenirs! 

What kind of image do you have when you hear “reuse” or “secondhand” in your country? 
In Japan, we have a strong culture of taking good care of our belongings. Did you know that’s why the quality of reused items here is incredibly high?

Reina will be sharing her personal Top 5 Favorite Reuse Shop Chains in Japan! 

Japan is full of wonderful treasures. 
On this webpage, we introduce tours, experiences and souvenirs related to “Ja Ja Ja Japan Channel”.

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